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Nanjing 1912 Group: strategy consultancy for "Nanjing 1912" (2010).
After several years operation, the once popular heritage oriented recreational and commercial street appeared to decline. Partnered with a local urban planning firm, Evering conducted in-depth diagnosis of the performance and business strategy of the project operation, and proposed turn-around strategy addressing key problems with respect to strategy orientation, re-positioning, tenants mix, space quality, operation and marketing systems.
